Print & packaging
Packaging is the one piece of design people hold in their hands. Each project here was built to work as a system: recognisable from across the shop, and rewarding up close.
Packaging system for a condom and lubricant range.
Black packs, one neon line drawing per variant and a single word that names the mood: Fresh, Feel, Wild, Max, Passion, Safe. The lubricants and spray get their own energy: fire, water, nebula.
Deliverables included dielines for the full range, sachets and boxes, bottles and cartons, posters, campaign visuals, point of sale and social templates.
Packaging and campaign for a ketchup range.
A red bottle with the seed mark on top and a tomato drawn in the same hand as the brand’s field illustrations: green for mild, dark red for hot. The campaign puts Renaissance portraits mid-squeeze.
Deliverables included bottle and label design for both variants, an illustration set, campaign visuals, point-of-sale display and social media posts.