Go a packaging system with six moods and one mark

The brief

After the Go identity came the range: six condom variants, two lubricants and a spray. Each pack had to be instantly tellable from the next on a dark shelf, and the whole family had to look like one brand.

The idea

Black packs, one neon line drawing per variant, a couple drawn in cyan and magenta light, and a single word that names the mood: Fresh, Feel, Wild, Max, Passion, Safe. The lubricants Lava and Liquor and the Sin Spray get their own energy: fire, water and a nebula. The line Safe is sexy runs through everything.

The result

Packaging system and dielines for the full range, sachets and boxes, lubricant bottles and cartons, posters and campaign visuals, shelf and point-of-sale presentation, and social media templates.