Logo design
- Client
- Zaura
- Year
- 2025
- Scope
- Logo, identity, packaging, signage, uniforms, print, social
- Industry
- Beauty & hair removal
Zaura a small burst of light for a brand built on smooth, confident skin
The brief
Zaura is a hair removal and skin care studio. The brief was a brand that feels premium and calm, speaks to its clients with confidence rather than clichés, and looks as good on a gift voucher as on a uniform.
The idea
A fine, radiating star, light as a single hair-thin line, paired with an airy, high-contrast wordmark. Deep navy grounds the identity, warm amber gives it a glow, and off-white keeps everything soft. The star is small enough for a bottle cap and still reads on a lightbox sign. The campaign lines carry the tone: Hair-free, care-free. Flawlessly you.
The result
Logo and construction, colour system, pattern, signage and lightboxes, product packaging and candles, towels and tissue boxes, uniforms, business cards and tags, gift vouchers and bags, and a photography direction built on skin, light and calm.
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