P’rralla nature’s elegance, one petal at a time

The brief

P’rralla means fairytale in Albanian, and the company behind it decorates parties: flowers, nature-themed celebrations, birthdays. The brand needed the same mood as its events, playful and a little enchanted, while still working on a planner’s business card and an order form.

The idea

The symbol is a five-petal flower in warm yellow, drawn from the Queen of the Night flower, the glow of fairy lights and the wings of a butterfly. It sits beside a soft, rounded lowercase wordmark in deep green. The palette comes straight from the gardens the company works in: yellow, forest and sage greens, a touch of warm orange, and a petal pattern that can run across tablecloths, tags and signage.

The result

Logo and construction, colour palette, pattern, stationery and planner forms, business cards, signage, stickers and tags, plus brand book spreads that set the tone for photography. Positioning: the go-to choice for nature-inspired party decoration.

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P’rralla colour palette: yellow, forest greens, sage and orange, with floral imagery

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P’rralla pattern of petals on green, with floral decoration photos

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P’rralla event cards on a green background

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P’rralla business cards and a floral arch

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P’rralla stamp and dark stationery mockups

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P’rralla process page: My Emotions and Designs Throughout the Process

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P’rralla brochure spread: Nature’s Elegance

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