Ace of Digital a fashion mark with a full stop

The brief

Aod is short for Ace of Digital. The brief asked for a wordmark with the poise of a fashion label: something that looks at home on an editorial spread, a shopping bag and a phone screen, and that can carry a seasonal series without being redesigned each time.

The idea

A compact serif logotype with a single dot at the foot of the A: the ace, the one point everything else follows. Charcoal, light grey and white make up the palette, with one signal red used sparingly for emphasis. Circles and half-circles from the construction become the layout language, and the photography is styled like a campaign: strong colour, open landscapes, people in motion.

The result

Logotype and construction, colour versions, stationery, shopping bags and tags, an editorial layout system for seasonal series, social media templates and a mood board that sets the direction for photography.

Aod logotype in four colour versions: charcoal, grey, light grey and red

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Aod logotype with the Autumn/Winter series label

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Aod logotype inside a circle construction

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Aod editorial layout: 07, Autumn/Winter series

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Aod editorial spread: Display Header Style

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Aod campaign image: models on rocks with the logotype

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Aod campaign image with a red accent line

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Aod stationery: letterhead and business cards

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Aod social media stories: Display Ideas, Style

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Aod logotype over a model dressed in red

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Aod posters: three models with the logotype

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