Go a website as bold as the brand

The brief

Go sells condoms and intimate care products, and its website had to be as bold as the brand: dark, confident and direct, without ever feeling seedy. It also had to make choosing and buying a product take seconds, not minutes.

The idea

A black canvas with neon cyan and magenta, the brand’s own double-meaning imagery, and copy that gets to the point: Click. Choose. Protect. Product pages are built around the six variants, so the choice is clear before the first scroll, and every page ends with the same calm reassurance: your first step to safety.

The result

Homepage, product and service pages, about and contact, designed for desktop with the brand’s campaign imagery and tone of voice carried through. Shown here as a presentation film of the design.

Go — website